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Episode 011 - Johnathan Cash (Sunk Cost)

by Signifying Something

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On today's episode of Signifying Something, Steve Flato talks to Johnathan Cash (aka Sunk Cost). Johnathan formerly played under the alias Breakdancing Ronald Reagan. Since moving to Hollywood, Johnathan has been recording under the alias Sunk Cost; a love letter to Japanese and American harsh noise and experimental electronics. Eschewing the noise/comedy parody of Breakdancing Ronald Reagan, and his youth, he and Steve explore Johnny's recent changes, his shows in the Austin and Denver noise scenes, and other topics surrounding his past & future.

"Sometimes you get so deep into parody that you lose the original intention of what you were even focusing on. It's like, I was making fun of noise so much that i was like, damn, I do like noise, though... Noise is fun, that is something i'll take to my fuckin' grave. it doesn't have to be funny, but it is fun to hear. It's a cool, fun sound." - Johnathan Cash

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released August 23, 2021

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Signifying Something Buffalo, New York

Signifying Something is an interview and new music program hosted by Steve Flato. Its aim is to explore sounds that surprise us, challenge expectations, and lead us to question the definition of music itself. Each episode, a featured artist will present a unique piece of their work as the center of a conversation that touches on the piece's context, creative process, and its goals and intentions. ... more

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